Search Engine Optimization (SEO) α‘ေαΎαာα္းေျαာαα္αိုαα္ေαာα search engine
αα‘αိαα‘α်αံုးျαα
္αဲαα‘αြα္ αူααဲαေαာα္αြα္αံုေαြαို ျαα္αΏαီးα
α₯္းα
ားααါαိα္ααα္။
α‘ားαံုးαိαားααို Search engine
αိုαာ αူαိုα္αိုα္α software α‘αΎαီးαΎαီးααုαိုααိုႏိုα္αါαα္။ α‘ဲαီ software αဲαွာ
αူαα‘αိုα္းαဲααူ ေαာα္αြα္ေααဲα sub-component/function/process
ေαြαွိαါαα္။ α‘ဲαီ sub- ေαြαာ Internet searcher ေαြαဲα query keyword/phrase
(α₯ααာ-‘computer’/’myanmar website’/’how to get free domain’) ေαြαဲα related
ျαα
္αဲα α‘ေαΎαာα္းα‘αာ webpages/websites ေαြαို αα္αိုα္αာ Algorithm
ေαြαဲα αြα္α်α္αα္းα
α
္ျαီး α‘ေαΎαာα္းα‘αာαီးα
α္αႈ α‘α်ားα‘αα္းα‘αိုα္ α‘α
ီα‘α
α₯္α‘α
Internet user ေαြαဲαေαွαေαွာα္αိုαိုαေαာα္ေαးαါαα္။ Search Engine ေαြαဲα
Result Page αဲα ααααံုးα
ာα်α္ႏွာαဲα αααα₯ီးαံုးေαာ link page αာ user αဲα query
keyword αဲα α‘ေαΎαာα္းα‘αာα‘αီးα
α္αံုး webpage ျαα
္αါαα္။ α‘ဲαီ page αာ search
engine ေαြαဲα αြα္α်α္αα္းα
α
္α်α္α‘α page rank value αာ highest
α‘ျαα
္αံုးα‘ေααဲα αြα္αာαဲα α‘ေျααါ။ Search engine αဲαα‘αိα ေαာα္αြα္α်α္ function
ေαြαေαာα-
Crawling
Web crawler (αိုα) web spider (αိုα) web robot αိုααα္း
ေααႏိုα္αါαα္။ Crawler α Internet αဲαွိ web server ေαြαဲαွိαဲα webpage
ေαြα‘ားαံုးαို αြားαွာαါαα္။ α‘ေαΎαာα္းα‘αာα‘αα
္α‘αα္း αိုαα္αα္း αွာေαြႏိုα္αါαα္။
Popular ျαα
္αဲα website ေαြαα
αΏαီးαွာαါαα္။ Popular website αိုαာα
α‘ျαားေαာ αါαα့္ website α်ားα αူααို ျαα္αΏαီး reference / back link
αုα္αားαဲα α‘ေαα‘αြα္α‘α αံုးျαα္αာαါ။ Webpage ααုα်α္းα
ီαဲα content ေαြαို search
engine database αဲαွာ αိα္းαားαါαα္။ α‘ဲαီ page αွာ hyperlink ေαြ
αွိαα္αိုαα္ α‘ဲαီ link ေαြေαာα္αြα္α webpage ေαြαဲαα္းαΏαီး α‘ေαΎαာα္းα‘αာေαြαဲα
αα္αα္α‘αုα္αုα္αါαα္။ Webpage αα
္αုေααα hyperlink αွာ Internal link αဲα External
link αိုαΏαီး αွိαါαα္။ Internal link αိုαာα same website α‘αြα္းαွိ other
page αို link αုα္αားျαα္းျαα
္αΏαီး External link α other website αဲα page
ααုαုαို link αုα္αားαာαိုαိုαိုαာαါ။ Multi-threading technology αို
α‘αံုးျαဳαΏαီး multiple website ေαြαို αα်ိα္αα္း ααΏαိဳα္αα္းαွာ Information
α‘α်ားααီးαေα‘ာα္ crawler α α
ုေαာα္းေαးႏိုα္αါαα္။ αံုαွα္α‘ားျαα့္ေျαာααα္αိုαα္ search
engines ေαြαာ website ေαြαဲα hierarchical level αံုး၊ ေαး
αုေαာα္αိαဲ αα္းαΏαီး crawl αုα္αါαα္။ αါေααα္α Google αေαာα depth level
α‘ေαာ္α်ားα်ားαိ αα္းαΏαီး α‘αုα္αုα္ေαးႏုိα္αါαα္၊ α‘ဲαါေαΎαာα့္ Google αို deep
crawler αုိα αα္αွα္αΎααါαα္။
Indexing
Webpage ေαြαဲα content ေαြ database αဲα
ေαာα္αာαဲα α‘ဲαီ
content ေαြαဲα ααိုα‘α္αဲα stop word ေαြျαα
္αဲα a, an, the α
αာေαြαို
αα္αုα္αုိα္αΏαီး α‘αိαα်α္αဲα keyword ေαြαို catalog α‘ေααဲαေαာα္αါαα္။
αα္ keyword αာαီ webpage αွာαα္ႏွα
္ααိα္ေαြααဲαိုαဲα αါαဲαα‘ααိα္α‘ေαα‘αြα္၊
Internal links α‘ေαα‘αြα္၊ External links α‘ေαα‘αြα္၊ back links
α‘ေαα‘αြα္ေαြα‘α sort αုα္αΏαီး αိα္းαားαါαα္။ Information ေαြαို ျαα္ျαα္αα္αα္αဲα
α‘αြα္ααူ index ေαာα္ႏိုα္ေα‘ာα္αါ။ ေαာα္αα္ webpage ေαာα္αာαα္αα္း αူαဲα
content αွာαါαဲα keyword ေαြα‘α αုαα catalog αို update αုα္αါαα္။
α
ာαံုးေαါα္းαွားαဲα word ေαြ content αွာαါαာαα္ αα်ိဳα Indexer ေαြαာ dictionary
αိုα်ိဳး lexicon ေαြαဲα α‘αူα‘αီαဲα α
ာαံုးα‘αွα္ျαα
္ေα‘ာα္ ျαα္αα္ေαးαါαα္။ Search
engines ေαြαဲα performance ေαာα္းျαα္းαာ index ေαြαို αα္αိုαံုα
ံαဲα
ေαာα္αားαဲαိုαဲαα‘ေαααွာ αα
ိα္ααိုα္းαူαα္ေααဲαα‘αြα္ designer ေαြαာ Internet
users ေαြαိုα်α္αဲα information ေαြαဲα α‘αီးα
α္αံုး webpage ေαြαို
ေαးႏိုα္αိုαα‘αြα္ indexing algorithms ေαြαို α‘αΏαဲαα္း optimize
ျαα
္ေα‘ာα္ေαာα္αြα္αΎααါαα္။
Storage
Internet users ေαြαို ေαးαα္α
content ေαြαို retrieve αုα္ႏိုα္αဲα ααာααာ search engines ေαြαွာαွိαဲα storage
space volume ေαααွာ αူαα္ေααဲαα‘αြα္ Information ေαြαို user αီαို
ျαα္ျαα္αα္αα္ α‘ေαာα္αိုαႏိုα္αိုα Storage α‘αိုα္းααα္း α‘ေαးαါαါαα္။ Google αဲα
Yahoo! αိုαα္ αူαိုααဲα storage space αာ terabytes α‘αိαွိαါαα္။
Ranking
Internet user ေαြαဲα query
keyword αဲα webpages ေαြαဲα content ေαြαာ α‘ေαΎαာα္းα‘αာ αα္ေαာα္αိ
αα္α
α္၊αီးα
α္αႈαွိαဲ αြα္α်α္αိုαα‘αြα္ algorithm α‘α်ားααီးαို αံုးααါαα္။
α‘ေαΎαာα္းα‘αာ αα္α
α္αႈα‘αွိαံုး webpages ေαြαို user αီαို္ ေαးႏိုα္αိုαα‘αြα္αါ။
Website ααုαဲα page rank αို αြα္α်α္αာαွာ search engines ေαြα‘ေααဲα
α‘αီααားαဲα ranking factors ႏွα
္α်ိဳးαွိαါαα္။ αα်ိဳးα content
ေαααွာ analysis αုα္αါαα္၊ ေαာα္αα်ိဳးα link structure ေαααွာ analysis
αုα္αာαါ။
- Content analysis αေαာα user α search αုα္αဲα query
keyword αာ webpage ေαြေαααွာ ေαြαααဲα α‘ααိα္α‘ေαα‘αြα္ αα္ေαာα္αွိαဲ၊
webpage αဲα title αုိα heading αိုα meta tag αိုααွာ α‘ဲαီ keyword
αံုးαားααား α
αဲα α‘α်α္α‘αα္ေαြα‘α α
α₯္းα
ားαါαα္။
- Link structure analysis αေαာα webpage ေαြαွာαွိαဲα
internal link αဲα external link α‘ေαα‘αြα္၊ α‘ဲαီ ့hyper link ေαြαွာ keyword
αံုးαားαံု၊ link αုα္αားေαာ webpage ေαြαဲα popular ျαα
္αႈα‘ေျαα‘ေα၊ α‘ျαားေαာ
website α်ားαွ α‘ဲαီ website αို back link αုα္αားျαα္းαွိ၊ ααွိ၊ α
ေαာ
α‘α်α္α‘αα္α်ားေαα α‘ေျααံαΏαီး αြα္α်α္αါαα္။ α‘αα္၍α်ား search engine ေαြα
trusted (αိုα) authorize (αိုα) popular website αုαα္αွα္αားαဲα website
ααုαုααာ αိαိαိုααဲα website αို link αုα္αားαα္ αိုαα္ α‘ဲαီ back link αာ
αိαိαိုααဲα website αိုαα္αိုးα‘αα္းαα္ေα
αΏαီး higher page rank ααိုα
αီးα
α္ေα
αါαα္။ Authorized back link ααုααိုα ααြα္αူေααα္α αΎαိဳးα
ားαα္
αႏိုα္αα္α αα္းαα္းေαြαွိαါαα္။
α‘αုαိုαα္ α
ီးαြားေαးαုα္αα္း
websites α‘ေαာ္α်ားα်ားαာ αူαိုααဲα websites ေαြαို search engines
ေαြαွာ higher page rank αေα‘ာα္၊ α‘ဲαီ page rank αို αα္αα္αိα္းαိα္း၊
ျαွα့္αα္αားႏိုα္ေα‘ာα္ α‘αူးα‘ာαံုα
ိုα္ေααΎααါαΏαီ။ Myanmar websites α်ားαို
ေαးေααဲα myanmar developers α်ားααα္း αိαိαိုα αα္αီးαိုα္αဲα webpage
α်ား search engine ေαြαဲα αြα္α်α္αα္းα
α
္αႈေαြေα‘ာα္αွာ Organic Result Pages
αဲα higher page rank αွာαႏိုα္ေα‘ာα္ ααိαα္αြα္αျαα
္ေα
αဲ SEO
tips/techniques ေαြαဲα α‘αံုးα်ေαးေα
αိုαါαα္။
(α
ာαα္αူေαြαဲα comments ααုαာ
α
ာေαးαူαို ေαွαααွα္းαα္αိုα αြα္α‘ားျαα
္ေα
αΏαီး α‘αα္α‘ေαြးαို ေαာα္ေျαာα္ေα
αိုα
αα္းαα္းေαာα္းαါ)
ေα်းαူးαα္αါαα္။
ေα်ာ္αႊα္α်α္းေျαααါေα
။
The four Essential SEO
Techniques – Web Developer Must Know
1) Keyword optimization
2) Content optimization
3) Link optimization
4) Structure optimization
